Areas of Practice
Want to make the news? Identifying interesting, unique angles that will interest media contacts is key. Tailored messaging helps differentiate clients, creating lasting emotional connection with target audiences. Whether the goal is to establish executives as thought leaders or to engage consumers to increase sales, utilizing earned media helps get your message heard.
Media Relations
Connection is where the magic lies. Helping clients create connections with movers and shakers, influencers and industry thought leaders forges invaluable relationships.
Community Engagement
Developing strong, thoughtful storytelling starts with words. Let’s make sure you’re using the right ones. Auditing current copy and marketing materials helps me identify opportunities to strengthen current messaging and communications. Starting from scratch? No problem! Based on your unique needs, we can create messaging and content that is brand-aligned and will resonate with your target audience.
Content Development + Messaging
Creating a relationship with consumers using a voice that’s relatable, authentic and on-brand can be tricky. To add to that, billions of social media users means everyone has a platform. We’re not trying to hide negative reviews or silence unhappy customers. Instead, we work with you to create proactive plans on how to gather information and respond accordingly. Let’s work to have communications plans be incorporated into every aspect of your business or brand.
As for crisis management, we like to say that it’s not a matter of if you’ll have a crisis, but when. Prepare for it by establishing how and what you’ll communicate to employees, shareholders and the general public.